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Mean Deviated Scoring

Mark Schar discussed the statistical technique called Mean Deviated Scoring which is a way to convert Likert-style data into a format that measures both valence and salience. As an example, he used career intent data from a recent survey with 571 respondents. This was done using R and the relevant code is shown in the presentation. There is also a brief discussion of Holland Career Codes and a quick ethnographic exercise.