Survey Incentive Research
As we prepare to launch the Engineering Majors Survey Year 2, we discussed the need to offer a "completion incentive" to help boost participation rates. We wanted the selection of this offer to be guided by data so we developed a survey instrument to measure the relative appeal of a range of incentive offers.
We tested six compensation offers among 85 respondents who were third year, fourth year or graduate engineering students. Three offers were significantly preferred over the other offers - $5 Amazon gift card to all respondents, $50 Amazon gift card to 100 respondents (out of an estimated 1,000 total respondents) and a $500 travel award to 10 respondents (out of an estimated 1,000 total respondents) - and equally preferred amongst themselves. The $50 Amazon gift card offer was selected as the compensation award because it was the easiest of the three options to execute.